The company crossed the brand barrier, allowing one card to be used at Station, Fiesta and Wildfire properties in 2011, adding cash-back rewards and offering three-times points for every dollar played on slot machines.Īnd, in 2014, the company partnered with Princess Cruises to offer special rates or complimentary staterooms on cruises. Over the years, the company has made enhancements to the program, launching its Senior 50+ program in 2009 and a military program dubbed Operation Thank You/Military Monday in 2014.

Under Station’s Boarding Pass, players could earn points from slot machine play and receive discounts at properties’ buffets. The My Rewards evolution is the latest change in Station’s loyalty program, first introduced in 1999. Loyalty card programs are helpful to casinos because they can help target-market certain groups of customers and offer them special offers by mail or email that they’re sure to use and bring them to the property. She said many of the features incorporated into the new program came from interactions with guests over the years and listening to some of the ideas of what they wanted to see in a loyalty card. “What makes it special is that it recognizes all of the choices that you have every time you come to a Station Casinos property.”Īlonso said the My Rewards concept has been under review for several years, but with technological advancements and the acquisition of the Palms, now seemed to be the right time to make the switch.

“We felt it was time to recognize all of the locations and all the things that our guests do when they come to any Station property,” said Staci Alonso, executive vice president of innovation and administration for Station. When card-carrying customers of the city’s largest locals casino chain make their way to any of the company’s 20 properties - including the Palms - on Tuesday, they will be able to earn points and spend them on most nongaming amenities under the new My Rewards program. Jeff Scheid/Las Vegas Review-Journal Follow Casinos’ Boarding Pass loyalty card is evolving again. 1, Station Casinos will offer points for gaming, dining, spa and hotel spent at its properties. People use the Boarding Pass kiosks, Tuesday, Oct.

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